Three basic elements of insurance marketing career building

Concerned about the construction of the harmony of the workplace is a systematic project, it involves the multiple aspects of marketing. In view of the current problems existing in the operation of the workplace, workplace managers in attendance management approaches, management capacity, affinity cultural efforts, efforts to create a harmonious workplace culture. Wang Keqi Insurance Conference on building the most basic rule is the workplace management, Conference Management is to enhance the professional qualities of marketers, enhance business skills, building a harmonious team, customer service development, promote the rejuvenation of business firm cornerstone. Based on the current construction and meeting management companies working in the prevalence of problems and deficiencies, author in-depth survey, a comprehensive understanding, fully grasp the crux of the matter on the basis of the summarized basic means of strengthening the construction of harmonious workplace. Recommended reading insurance weekly: variable annuity pilot started five first elected to the insurance enterprises in violation of Beijing-Shanghai promotions fined 500,000 insurance circles "Wang yawei" surfaced exaggerating the gains did not mention the risk of banking and insurance disputes should continuously give families "pillar" feet on joint insurance regardless of non-indemnity insurance is zehui Shi Qiming Immortals watch lectures on disk to create the superior job market operate four sticking points in the first, low attendance. Author on a number of insurance marketing career early attendance survey found that marketing workplace attendance number of attendance in urban area and the actual attendance number gap considerably, some workplace attendance does not meet the 56%; rural Marketing Services Department held most cannot uphold every day morning, and some will open three days a week, attendance at 40%. In particular the early recruitment of marketers, they are officers of the reemployment of laid-off workers back, some are back again in induction of personnel. Most of them thinking and a degradation of knowledge, outreach initiative is not high, resulting in low attendance, company the call cannot be smooth communication, superior company is unable fully to implement the spirit of the new, new knowledge cannot be absorbed by team members, team cohesion and combat strength of decline, which seriously restricted the development of the company's business. Second, the morning meeting content lacks innovation. Current workplace morning of most companies is the lack of innovation, day after day, year after year, has been in use for many years traditional organization, will also not be much of an update this morning. Some marketing partners find boring, thus, you on stage to speak, I speak in Taiwan, making mess hall order. Thus, the morning is like chicken, tasteless, be unwilling to cast away. The morning play to their effect, fall short of desired results. Thirdly, weak morning meeting planners. Plan a beautiful war need a high IQ for a period of business development, who need powerful impetus. Well workplace management, you need a capable and have the skills to work planners. According to the survey, the original has rich experience working farm managers, most new jobs, becoming more senior managers of insurance marketing. Workplace most operators are currently recruiting new people in recent years, a significant portion of the lack of work experience, and some become one can't really integrate into the workplace, and partners. Job market operators cannot become the wizard of the dissemination of knowledge teachers, business development, but a pure premium resources for developers, the whole business is all in the presentation of the workplace atmosphere and premium, drain the pond to get all the fish kill the goose that lays the golden eggs to marketing partners on the company feel, make the workplace less attractive. Four, weaker workplace culture. Enterprise development, short-term, medium-term education, long-term culture. Culture is to promote the sustainable, stable and healthy development of a strong foundation. Insurance marketing is even more so, is currently weak construction of culture in the workplace, most of the layout of the workplace is performance on the wall, top star, incentive number used as an engine of business forward, some slogans across a few sales campaign, lack of originality, effectiveness. Those with strong strong atmosphere of learning, progressive-, incentive type, with a distinctive atmosphere, with unique insurance culture no highlighting, catalyst of culture does not really become a team incentive, business booster, has no proper role and effect of insurance culture. Three basic elements for the construction of the workplace problems and deficiencies of the current management in the workplace, I propose, in the future of the workplace must conscientiously grasp the three basic elements in the operation. First, innovative marketing attendance management approach. A cultural performance, a sports match, organizer and without great fanfare of publicity, but audience full, packed, the main reason is the active content has strong appeal. Attendance of workplace management development, if you want to have great improvement, depend on ideological education. Only ideological understanding in place, to action in place. For partners to further recognize the importance and necessity of strengthening the attendance of the company, clearly only attendance promotion, to ensure implementation of new policies in order to upgrade the quality of its business, outreach skills, ability to improve customer service, meet the needs of market competition; second, we must rely on the system constraints. Nothing can be accomplished without, no system management, marketing career as disunity, causing team members are not binding, the team supervisor did not appeal, the whole team lack combat effectiveness. To maintain strong team dynamic, institutional constraints is essential. Under the current status of the marketing team, companies can introduce stringent workplace the workplace management, consciously attendance marketing partner to gang; three depend on reward incentive. Companies within the workplace team attendance management appraisal system, the attendance higher, better management team should be informed of recognition, there are conditions of the workplace to the establishment of full attendance award. Month, quarter of attendance counts partners give the necessary economic incentives, for attendance to the upgrading of the role. Second, improve the management capacity. Hangaozuliubang once said "map out a strategy, winning in the miles I than Zhang Liang. Dingguo able, to appease people, supplying military supplies, ensure smooth grain Street, I not as good as Xiao He. Leading the army of millions, win the battle, attacking will g, I better Han Xin. These three people are among the elite, but I make good use of them, this is what I seize the capital of the world. In today's market on the workplace, who lead the marketing team, to easily manage marketing team, you must have the ability to lead and level, under the new situation, marketing job market operators to four skills: a profound knowledge of the capability. Operators of the workplace, not only to master the geography, history, law, regulation, humanities, social sciences, but also to learn about the international situation, China modern economic, using economic theory to guide the operation of the economy, bankingLearning, insurance, securities, funds, stocks can have a deep understanding and awareness, thus according to the team members to be targeted to helping develop the management development plan, implementation of the members of the team and development goals, protruding the characteristics of personality and development; second, strong communication skills. Said in the philosophy, contradiction exists in all things in the process of change, that is, everywhere, not without. Marketing teams also exist in complicated contradictions, such as among members of the marketing team framework adjustments, disputes between the team of interest, most contradictions. Therefore, the main Manager of the workplace, should be good at finding contradictions, used in the construction of effective methods and techniques to resolve team conflict; third, strong presentation and organization skills. United States President Barack Obama presidential campaign, its just a few minutes speech, caused a stir, shocked the world. Because he has strong organizational and presentation skills, can grasp the audience were most concerned about the content of his speech, the most direct and practical question, can seize the center point to cater to the needs of the audience. Operators of the workplace, to make efforts in this area, and use your head, in the Conference on every day of the workplace, there are colorful, intriguing new knowledge emerges, to unique forms and styles, content printing into the marketing partner's mind, allow partners to participate in the morning will be fruitful, one day a day of progress, improvement of day one day, this morning will be more attractive. Third, creating a strong affinity of culture. We often hear "company is my home, developed by everyone" slogan. Marketing job market operator, Manager of the team, to enhance team cohesion and fighting strength, always maintain the development vitality, affinity cultural effects must be used. In the specific work to be used in four movements: a typical led. Marketing in the workplace, in attendance management, outreach development, integrity management, compliance, and so set a good example. At the same time, employees good deeds publicized their photos posted in the workplace, mobilization called on partners to follow their example, with their advanced thinking, noble character, spirit of dedication, impact partners, driving everyone; second, sincerely touched. Operator, team manager of the workplace, be sure to put "our staff was no small matter" as a fundamental principle of management staff, do care about is in place, the satisfaction of our staff in place, insurance fully reflected a strong emotion; three is planning and pulling. Marketing and business development, planning and pulling played a huge role. Working in construction, scientific and rational development and use of good business planning, to mobilize the enthusiasm of marketing partners have a greater impact in business planning and development of the workplace to be closer to marketing partners on demand features, focus targets on nothingness have planning and working with the driving force, influence, and the service surge. Development of the insurance industry, the key is promotion of services, working in construction, to increase the service to a new State company to do a good service for operators of the workplace, team managers, staff to do a good service to customers, so that no gaps in service throughout the workplace, zero distance. Construction of the harmony of the workplace is a systematic project, it involves the multiple aspects of marketing, requires joint efforts of the system from top to bottom. The workplace according to their own reality, suit measures to local conditions, classified, targeted work, constantly summing up perfect, gradually improving. We believe that our construction can certainly create new achievements in the workplace, play a new movement.