Thursday, May 19, 2011
Insurance distribution emerged as direct sales profit space
⊙ Reporter Mr. Yu Yong Lu Xiaoping 0 edit direct sales to customers of insurance companies, especially telephone car insurance cheap customers also provide insurance companies make a lot of money. And these are now in energy release early. According to the Green property, Turbo protection of property, and casualty from 2011 April cumulative premiums up, 35% and 10% respectively. In April, since February 2009 27 months of the first national car production and sales growth. Recommended reading insurance weekly: variable amount annuity pilot started Beijing Shanghai five city first wins insurance enterprises violations promotions penalty 500,000 insurance ring "Wang yawei" emerge surface exaggerated income does not to risk silver insurance disputes constantly should first to family "pillar" Shang foot insurance regardless of from lost insurance is zehui Shi Qiming jointly immortal see disk build boutique lecture gold company of report is expected, 2011 first half of property insurance business growth momentum still strong. Casualty premium from the beginning of March of this year growth accelerating, casualty premiums growth rate for the year 2011 is expected to reach 20%. 2011 annual property insurance cost in the first half rate will remain at a lower level, which signalled a casualty companies obtain a higher yield. And play an important role in the middle of, is only a 2-year history of electric distribution channels. Telephone car insurance is introduced by the insurance company for private customers special products for car insurance, commercial insurance in basic rate discount offers on 15%. At present, the protection of property, Turbo casualty, ping an property of the three major insurance companies accounted for by selling most of the market share of the market. Earth, balance a dozen second-line property casualty companies also began his career in sales, there are many small and medium-sized insurance companies are queued pending electricity distribution licence. Merchants CIGNA annual report characterized by pin charm of proven direct: 2010 net profit of 171 million dollars of the company, and 2009 is $ 159 million. So it is with the industry: the first half of 2010, electric distribution service for payment industry-wide car insurance rate 57%, comprehensive cost rate of 97%, lower than the overall level of motor insurance business respectively and 6.8, motor insurance distribution business total underwriting profit of $ 129 million. This is the insurance companies continue to increase its sales channel development of endogenous dynamics. In addition, use of the Internet for channels innovation of insurance companies is fengshengshuiqi. In March this year, Sunshine insurance group and China Unicom (600,050, unit) formally signed, the establishment of a comprehensive strategic partnership, and signed with the China Unicom Beijing Branch of the 3G Mobile Office business cooperation agreement, both sides implemented on the network, application platform, and customer service resources complementary agreements. Through this strategic cooperation, the Sun insurance will work with China Unicom to explore new applications of 3G technology in the insurance industry. Chinese President Wu Yan said, pay great attention to the development of emerging channels, vigorously promoting the construction of electric distribution, network distribution channels. Changing the passive situation no customers to do business, gradually get rid of over-reliance on traditional intermediaries, obtain new profit model.