Attraction decline insurance policy and enterprise sales pre23ure short arc

Chen Tianxiang sales channels, and general decline in the growth rate of life insurance premium income. In the China insurance regulatory Commission in the just-released data, China life insurance and Turbo life 2011 1 April premium income growth per cent and 9.4%, respectively, representing a growth rate down slightly last month; ping an life insurance in January-April, despite the universal life insurance sales suffered under the interest rate cycle challenge, but after the company announced several universal life insurance product is about sale April universal insurance sales good, up and flat last month. Recommended reading insurance weekly: protection listed 3.8 billion sold "China smell Department" assets town residents endowment insurance pilot a quarter Bank agent premium income decline 15% cast even insurance fell out of May average income-2.67% insurance professional intermediary high growth gradually into main channel Qian April foreign insurance enterprises share fell below 3% deciphered fuck disk password master main trends market most views think, life insurance premium growth weak of main causes is sales channel of restricting: while, silver insurance channel specification of effect has not been thoroughly elimination; on the, personal agent channel encounter increased member challenges, per capita capacity of upgrade is a slow of process. Guosen securities believes that short-term growth in premium associated with negative real interest rates. Due to changes in interest rates and investment-type products (dividends, universal, investment company) is relatively high, from 2006 to date, China life insurance premium growth and significant negative real interest rates, which in the Taiwan market has taken a similar feature. 2009 mainland region of interest rate changes-and investment-type products accounted for 80% of the total premium, Taiwan region's new single-premium products for the class of 59.6%. In the case of lower real interest rates, insurance companies by virtue of long period smoothing income, more attractive than the savings deposit; on the contrary, in the real interest rate at a high level, especially in case of negative interest rates, it is difficult to absorb premiums. Since the beginning of this year, banks to meet credit ratio requirements, high interest rates get kept, scale up 70% financial products, annual rate of return of 4%~5%; under the influence of loans regulation, via the release of real estate enterprises trust scheme, annual rate of return of 12%~15%. Short term insurance product attractiveness decreased markedly. However, guosen securities believes that inflationary policy sales under pressure is expected to gradually eliminate. From Taiwan and the United States experience, insurance products are from the traditional to the progressive evolution of sensitivity to interest rate, investment-type products, and in the different stages of the economic cycle, the insurance company focusing on the different properties of the products. Thus, policy attraction is expected to gradually recover. At present, China's life insurance products forms a complete, traditional, profit sharing, universal, investment companies, multiple combinations of variable annuity has multiple attributes such as security, savings, investment, you can adapt to the different stages of the economic cycle. Despite the competitive pressure on interest rate-sensitive products, but with the interest rate increase attractiveness policy is expected to gradually recover.