Deep love were finally granted SDB fading away names retain the po13ibility of small

On May 12, Shenzhen Development Bank announcement said reorganization authority has agreed to the conditions of deep development of the SFC (000001, unit) issued share purchase of assets and the related trade reorganization plans. During the two years maximum integration of China's financial industry case "deep love" also made significant progress. According to the previously disclosed deep development of consolidation, "deep love" at the regulatory level, only get ping an Bank and Shenzhen Development Bank consolidation approval for this step. The SFC approved means that ping an integrated financial "aircraft carrier" sailing close to the date of, while Shenzhen Development Bank also won the open in a new era of opportunity. Next, the "deep love" faced challenges more practical significance, that is, how to carry out specific integration work. Recommended reading insurance weekly: variable amount annuity pilot started Beijing Shanghai five city first wins insurance enterprises violations promotions penalty 500,000 insurance ring "Wang yawei" emerge surface exaggerated income does not to risk silver insurance disputes constantly should first to family "pillar" Shang foot insurance regardless of from lost insurance is zehui Shi Qiming jointly immortal see disk build boutique lecture "deep development" name retained possibilities partial small "flat deep love" theatre of curtain almost opened has half, immediately will announced of first a climax will is new Bank of name. At present, for new banks in the trade name guess focus is retention of "SDB" or rename directly "Green Bank". Because of the merger of the two financial institutions involved, is the largest takeover in China, "deep love" eventually named after the two banks merge, is likely to reflect the new agency strategy for the future. That the new Bank will follow the "SDB" taking into account that did much of the "SDB" as the first stock of the Shenzhen Stock Exchange and the brand value and influence of the objective. In addition, than deep development, ping an Bank total size but more than 200 billion yuan, change name includes dots reloading costs significantly greater than nearly 300 branches of deep development of the country. However, reporters from the deep development of messages, the new Bank reserves "SDB" possibility for the name of "almost zero". The person said "has also been called deep development is nearly impossible. Need for a comprehensive financial strategy is for peace and style reflect requirements for name; the second, after discussion and investigation, such as our internal consensus had been reached only approval by regulators. "After the deep development of Governors Richard in Beijing has revealed, on specific matters such as the name of the new Bank, deep development and ping an Bank has hired a national focus for research institutions in carrying out research, to explore whether the client name for attention, and will have an impact on future Bank operations and other specific issues. Consolidation construction of key background in IT systems based on public information, on the "deep love" CBRC two lines in equity deals within one year after delivery of the complete the merge, to avoid competition issues under the unified group. At present not far from this period has been, "deep love" details of the consolidation as Richard most recently answered questions. In response, Richard so when interviewed by reporters in Beijing: "two-line integration is two pieces of cloth stitched together, becoming a new cloth. "He explained:" the integration of two large institutions Subdivision is a small project the integration of docking. "Down to the deep integration of development and ping an Bank, responsible for the integration of the ad hoc group has listed a total 18,000 working projects. These small projects each can be viewed as a "pin". 6 years ago joined ping an Bank of Richard, had earlier presided over 6 bank mergers and acquisitions. In his view, the deep integration and he has a very different experience of consolidation in the past. Integration of foreign banks is usually a faced financial difficulties and had to seek integration, namely "subtraction"; and deep development and ping an Bank strengths can be considered as "additive". Without layoffs, wage cuts, not demoted was deep integration working personnel of the principles established in, which has laid a good foundation for the integration work smoothly. It is understood that many technical integration work has been started to promote. For Richard, and he has now focused on integration in addition to personnel, consolidation of the IT system construction in the background is one of the key. Because consolidation after the new Bank as an important part of ping an integrated financial group. And to achieve integrated financial strategic objectives, a unified powerful background essential. For banks, to take advantage of after the merger of the insurance, cross-selling resources, IT is the key. Now, peace of ping an group to spend $ 1 billion building Shanghai Zhangjiang support center has been able to achieve IT the basis of integrated financial and operational focus. In fact, the background system of peace not only in the insurance industry, says leader in the financial sector as a whole. Zhangjiang safely support center is the core of industrialized mode of operation, unified national resource in the background of the financial business. This time, deep development through mergers and acquisitions, short of the Green financial Middle plate will be reinforced, and construction of deep development due to lack of funding in previous years will be significantly enhanced in the background, cross sales of back and middle office Foundation will mature. "After the merger of the two lines in the future, using powerful background basis, customers of a bank card includes insurance, investments, credit cards, bank cards function, very convenient. "Deep relevant person in charge of the Development Office told reporters. Cross-selling focused on bank short of reinforcement plate recently, ping, Chairman and CEO peterma said integration is the core of the Green financial resources, reduce costs, generate a competitive advantage. He integrated financial peace of mind will present dates of nuclear structure: "front-end sales focus, IT and operations for backup set in the background, the Central Office is the professional company's product line and wind control function, in order to separate and secure firewall, the overall tight before and after, Middle wide jujube nuclear structure. "Interpretation of the expression, reinforcement of deep development of mergers and acquisitions now is in middle of banking functions. Two lines after the consolidation, under Governor Richard's plan, will focus on the reinforcement from the following aspects of the new Bank, to achieve the Bank's development vision, in the middle of the 4-5, the development of deep into one of the best domestic bank. Currently, ping an Bank outlets low, allow customers to experience inconvenience. However, this is a two-line internal reasons for integrating vision for the future is very confident. Deep development in 20 cities across the country now has more than 290 branch outlets, and ping an Bank in 10 cities across the country with 76 branch outlets. Consolidated Bank assets more market shareThe significant increase in 28 cities with 376 business outlets, covering about 80% to ping customer base. In addition, no longer facing SDB has been distressed by lack of funds, capital when you have added the new Bank will have the ability to accelerate network layout. Second, ping an bank SME loan business and the combination of deep development of trade finance platforms, will improve the ability of financial service; consolidated bank credit card business will greatly enhance and provide exceptional cash management and remote retail banking business. Advantage of deep development of trade finance and supply chain finance, Green Bank's advantage lies in the retail business and to ping customer cross-sell, 2010 ping an of China (601,318, unit) Group of new bank credit card 62%, 14% from cross-selling of the property insurance business premium income. Green Cross sale of experience, makes the deep development after entering the business structure of peace, service capacity fully reflected. Third, cross-sales breakthrough. Merged closer through the deep development and strategic cooperation relationship of China ping an and its subsidiaries. Future development will focus on the deep rely on ping an of China's advantages in resources, including ping over 56 million customers, 2 million customers and 3,500 sales work net distribution, enhance the breadth and depth of cross-selling. Richard said: "in Green Bank, we have seen over the past few years cross-selling to Bank a major contribution, our goal is two lines after the merger, in a larger platform, to replicate successful experiences. ”